A spokesperson for Sony Ericsson said: "The increase in use of social media via mobile presents a very real opportunity for brand marketers. However, the extent to which they can capitalise on this opportunity is down to the ability of the handsets being used - in terms of location and augmented reality."
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We agree - the quote above is a nice distillation of a key piece of our business strategy: social media and augmented reality go hand in hand for brand marketing. Augmented reality gets our game players engaged, interested and having fun. Sharing via social media makes the game sticky and enjoyable for the long-term. Location provides business opportunities (being careful to get brand integration part of the game, not on top of the game).
Full post about Sony Ericsson here.
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